Enterprise
Although each engagement is designed to meet the specific needs of the customer, WCG provides three basic types of service for the enterprise customer:

Project Based Consulting
When you need to delegate a piece of work and just get it done – this is the way to go. Beginning with a consultative project scoping session, the project is driven by a tightly monitored statement of work. Written together with the customer, the statement of work ensures that the project delivers the results intended. When combined with several milestone updates, this is a highly effective and efficient process for getting important work done within a fixed of time, at a fixed price.
Examples of the types of engagements this model works well for:

- Sales pipeline and lead creation process: A fresh look from the outside
- Market targeting: Find new customers
- Brand messaging and positioning: Build an effective brand
- Sales tools creation: Arm your sales force with the tools they need for each step in the sales process
- Marketing plan creation: Get the most from your marketing Investment
- Competitive review: Understand your position in the Market
- Pricing review: Make your prices match your value

Hourly Based Consulting
In any growing business, there are times when it seems as if everything needs priority attention at once, leaving the available resources without the time – and in some cases, the expertise - to handle everything being thrown at them. This is the situation when making a highly qualified consultative resource available to you really pays off. You may not have the desire or resources to go through the process of finding a full time person to join your organization, but by handing these problems off to a qualified consultant dedicating a set amount of time either daily, weekly or monthly, you’re able to delegate specific tasks on a recurring basis while keeping an eye on holding the line on cost.

Permanent Staffing: Many times these types of engagements turn into a search for a permanent resource. WCG maintains an extensive network of qualified candidates, and has been able to successfully fill a position for its customers, saving then both the time and expense of a separate candidate search.

Examples of the types of part time engagements this model works well for:

- Marketing Executive
- Sales Executive
- PR/Communications Executive
- Advertising Executive
- Product Manager
- Website Manager
- Brand Manager
- Copywriter
- Graphic Designer

Advisory Services
In a growing business, there are times when only a second opinion will do. When customers know what they want to do and have all the background knowledge needed to make a “move forward” decision – bringing in a qualified advisory consultant for a few hours provides an informed, outsider’s review of a strategic or tactical decision. This type of engagement is often called for after WCG has established a trusted relationship with a client and is somewhat familiar with the strategic direction, as well as the strengths and weaknesses of a client’s business. This model also works well on a referral, when an out-of-the-blue opinion is needed by someone who is a true outsider, someone who has a detailed understanding of the market, but not the specific client.

However it is done, an informed second opinion gives you a fresh point-of-view - sometimes even keeping your business from making a serious mistake, or just giving you the confidence you need to move forward with that important decision.

Examples of the types of engagements this model works well for:

- Corporate strategy review
- Market review
- Product strategy review
- Competitive review
- New sales model review
- Marketing and advertising investment review
- Positing review

Small Business
When running a small business there is rarely either time or budget for consulting of any type. However, the services consultants provide large customers are just as necessary and valuable in the small business arena... WCG has created a set of specific small business services and partnerships designed to address this need.

Sales Now!
This half-day session is designed for one thing: bring focus and a fresh set of ideas to your business approach to attracting new customers. In this day and age, hanging out a sign and buying a page in the Yellow Pages does not do enough to bring in the customers your business plan needs. By spending a few highly structured and focused hours together we can creatively re-energize your approach to selling.

The process works like this:

Step 1: One week before the session, the client sends WCG all the background information they would like us to know about their business: geography, floor traffic, sales methodology, product or service overview, strategic vision, historical results, competitive situation, annual goals, acquisition candidates – anything you can think of.

Note: WCG typically signs an NDA to provide legal protection for all confidential information exchanged. I n the event the client does not have, or is unfamiliar with the NDA process - WCG will provide a standard agreement for review by client prior to the engagement. – We want your information to be Safe!

Step 2: A highly structured half day review session. This can be done at your business location or at our offices in Wenham, whichever fits your needs best. We will methodically review the information sent to us as well as share with the client our own insight and experience in building effective sales plans. Although sometimes grueling, this discussion always reveals several areas for immediate attention and improvement.

Note: Half day is from 8:30 – 12 noon, but can be done in the evening or on weekends to fit the client’s schedule.

Common areas for additional consideration are:
- Advertising and marketing basics
- Building word of mouth sales
- Competitive positioning
- Putting local business organizations to work for you
- Hiring effectively
- What your storefront says about you
- Building awareness and sales on-line

Step 3: WCG will deliver a bound set of meeting notes containing three very important things:

1. Starting point - A documented view of what was discussed for future reference
2. Action Items – Specific things you can do immediately to build Sales now!
3. Timetable - delivery schedule designed to keep you making progress and hitting your action items aggressively.

Sales Now! Is available for a flat fee of $700. Half fee is to be paid at the time session is scheduled. Remainder to be paid upon the delivery of step 3. In addition, WCG offers follow up services as well as additional focus sessions on a fixed time/fixed fee basis.

Sales Now! is a highly efficient, cost effective way for a Small Business to take those steps necessary to build their sales. Leverage the experience and strategic skill of sales and marketing consultants who have years of experience at building sales for all types of organizations, from billion dollar corporations to start-ups and storefronts. Build Your Sales Now!

Marketing Basics
Every business small or large knows that it needs to market itself, but making a wise and adequate marketing investment is one of the hardest things a small business owner must do. Let’s face it, for most, marketing is more of an art than a science, and in a small business, there is often little room for budget items which do not have a clear, measurable return.

WCG has put together a package of two 2-hour sessions to help you tackle marketing head on. These sessions have a single goal: to make you confident about your marketing investment.

Session One: Investigation
In a very structured two hours, together, we will review your sales models, your ideal target customer, the market you are in, your competitive situation, budget constraints and what type of short term and long term business goals you have set for your business. Session One can be conducted at either your business location, or at our offices in Wenham. This activity will allow us to closely analyze the current situation, to get everything out on the table and sorted in short order.

Note: WCG is happy to sign an NDA to provide legal protection for all confidential information exchanged.
In the event the client does not have, or is unfamiliar with the NDA process - WCG will provide a standard agreement for review by client prior to the engagement. – We want your information to be Safe!

Session Two: Action
WCG will bring to this session a framework for a marketing plan, which will be updated with the information, target goals, specific marketing recommendations - budget numbers, specific advertising, effective marketing on the Internet, events, sponsorships and other relevant actions to be considered. Most importantly, this document will give you a timetable of actions for you to work against – putting you on a path to a confident and well-managed marketing investment.

Marketing Basics is available for a flat fee of $700. Half fee is to be paid when session One is scheduled, remainder to be paid at the beginning of Session 2. In addition, WCG offers follow up services as well as additional focus sessions on a fixed time/fixed fee basis.

Marketing Basics is an easy and cost effective way for you to become far more certain in your business approach to marketing. It is our goal that after working with consultants who have years of experience in successful marketing for all types of companies, from billion dollar corporations to start-ups to storefronts, you will be confident in your ability to invest in and achieve your marketing goals.

Internet Effectiveness
Dealing with the internet has become a fundamental of good business practice – it’s hard to even remember a business day without e-mail - and making money using the internet is not just for large companies or for a select few tech-savvy people. Using the internet to build revenue, and profitability, is something that most growing companies are doing. And the internet can be put to work for your business, no matter what business you are in.

So, are you happy with what you are doing on-line?
Do you have a nagging feeling you could be doing more?

WCG and its strategic partner, Web While You Wait, have jointly developed a business package specifically for businesses looking to grow on-line.

Whether you are a local gas station, pizza joint or hair salon, you can be using the internet to increase your foot traffic, increase your sales, and increase the breadth of your product offerings. At the same time you can use on-line tools to more effectively and efficiently organize your business communications, and bookkeeping, driving your operating costs down and freeing up valuable business time for yourself.

Many times, the largest obstacle a small business faces in putting the internet to work for them is simply getting started. There is more to getting started than simply putting up a webpage, but it doesn’t have to involve a major investment in time and budget either. Our process simplifies starting up into a few easy steps, building your comfort level with both the possibilities and the technology.

Getting Started
The internet is a quickly evolving place with innovative uses being launched for small business every day.

Give us one hour bring you up to speed

Whether we’re talking to a large business groups at a Chamber of Commerce or Rotary Club meeting, or face to face at your own place of business, we want to make you a believer in the possibilities of the internet for small business.

Our fast paced, interactive 45 minute presentation walks you through what small businesses like yours are doing today to increase their revenue, drive down their costs, and increase their overall profitability. We guarantee that we will get you thinking about the possibilities for your own business. We use the last 15 minutes for a question and answer period – all questions taken (and if we can’t answer them on the spot, we will follow up within a day or so.)

Next Steps:
If you agree that the internet can be put to work for you, then at this point you have a choice:

1. Build a business plan
2. Go-Go-Go

Build a business plan: Some business owners will want to methodically work through the implications of making a serious commitment to on-line effectiveness. Creating highly focused internet business plan is the route for them.

A highly qualified consultant will work with you at either your location or at our offices in Wenham. In –two 2-hour sessions we will work through many of the details specific to your business such as:

- Increasing revenue: how will you increase your sales in a measurable way by making an investment in on-line effectiveness

- Increasing foot traffic: what are the methods we can employ to use the internet to get more local people into you store, or to contact your business line?

- On-Line product sales: What are the additional products and services you can sell on-line and how do you handle the logistics of distribution, returns and general customer support?
- On-line marketing: the internet is global – you are local – what are the ways you can build local awareness about your business using a global tool?

- Communications: E-Mail, IM, SPAM – Promotions, Specials and Customer Support – How can you use the internet as a way to build intimate relationships with your customer, and get more customers, without being annoying?

Soon after the sessions are complete, we will deliver to you a detailed On-Line Effectiveness Plan containing the relevant material we worked through during the consulting sessions: revenue, customer traffic, sales, marketing, and communications recommendations which are specific to your business.
Most importantly, this document will give you very practical next steps to putting these recommendations into action:
-how and who to work with in building your internet site,
-creating the site content
-managing your internet presence
-timetable of specific actions for you to work against
-recommended metrics to measure your internet success
Note: WCG is happy to sign an NDA to provide legal protection for all confidential information exchanged. In the event the client does not have, or is unfamiliar with the NDA process - WCG will provide a standard agreement for review by client prior to the engagement. – We want your information to be Safe!

Go-Go-Go
Some small business owners will know just what it is they want to do, and will want to get going right away. For these clients, we have prepared a very hands-on approach to getting you on-line in the best way for you. Working directly with a Web While You Wait Internet Specialist, you will be exposed to an extensive list of options, make your choices, and you are off. The beauty of the Web While You Wait process is that you will be live, on-line with a very powerful internet site in a very short time – from there the sky and your business vision are the only limit.

The internet is a very powerful tool which is getting easier for small business to put work for them. Become on-line effective, put the internet to work for your business today!

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